The new report by Cadent Consulting now predicts explosive growth in the segment over the coming decade. At the all-outlet level, private label performance is clearly mixed across channels, driven by strength of select key categories, segments and brands. A lot has been made about the increasing sophistication of private labels in grocery departments. Private label units fell 1. National brands, by comparison, inched up 0.
What's driving this growth?
IRI Private Label 2017 “The market is transforming quickly”
Private label sales are also expected to surge as Aldi and Lidl aggressively expand their footprints nationwide. E-commerce is viewed as another avenue for private label sales growth. Two-thirds of consumers plan to purchase private label more frequently in the coming six months. A new report by Cadent Consulting suggests that private label dollar share could reach Unit sales are also struggling. Share it post share tweet.